On restaurants and waiting tables...

What's the most important rule in business? If you lose your customers, you don't have a business.

So what's the most important rule in the restaurant business? If you ignore your customers, they won't come back. I was at the Boll Weevil today and got not quite the worst customer service I've ever had at a restaurant. Yes, the service was unexceptional even to the point that it wasn't the very worst.

What was so bad about it? Was the waitress rude? No. Was the place dirty or too loud? No. Was the food bad? No, actually it was very good. But the waitress never once came back to my table after giving me my food. She never filled my iced tea, never asked if I needed anything, never asked if I wanted dessert (which I very much did... until I'd sat there for so long that I was in danger of over-running my lunch hour) and never even brought my check. I had to go find her and get my check so I could go.

I watched her for 10 minutes while trying to get her attention. She took 3 tables' orders, bussed a table, brought drinks to the afore-mentioned tables, but never once even looked my way.

Those of you who own, run, or work at restaurants: the process is simple. Take the order, bring the food, and bring the check with the food. That way I can leave when I'm ready. Then at least come by the table and check in... if I'm reading, don't pester me, but at least see if I'm doing okay. Never, never make the customer feel ignored.

Is that really so hard?